Duran Duran have shared their incredible new video for ‘ANNIVERSARY’, which was filmed in the Melton Borough.
The video was directed by BAFTA-winning artist, photographer and filmmaker, Alison Jackson, whose widely published work explores the cult of celebrity, using highly styled lookalikes and actors.
ANNIVERSARY is taken from the band’s upcoming fifteenth studio album ‘FUTURE PAST’, set for global release tomorrow (Friday) via TAPE MODERN for BMG.
Music legends Duran Duran filmed their music video recently at Belvoir Castle. Photo: John Swannell
The video was shot over three days at the historic Belvoir Castle in Leicestershire, which dates back to the 11th century. Graciously opening its doors to a wealth of celebrity lookalikes, Alison Jackson created lavish scenes of pure decadence, which are wonderfully provocative and underlined with a healthy sense of humour.
Belvoir Castle is no stranger to film crews having been used for popular Netflix series ‘The Crown’ along with ‘The Da Vinci Code’ in 2006 and ‘The Golden Bowl’, a 2000 drama film directed by James Ivory.
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Duran Duran bassist and founding member John Taylor said:“‘ANNIVERSARY’ is a special song for us. Obviously, we were conscious of our own impending 40th anniversary of making music together, but we wanted the song’s meaning to be inclusive in the broadest possible way.”
“After playing and working together for so long, we very much appreciate what ‘being together’ and ’staying together’ can really mean, it’s not something we would have thought song-worthy 40 years ago but we do today! It was also fun to build a track with hints of previous Duran hits, they’re like Easter eggs, for the fans to find.”
Earlier this year, the band captivated American audiences with their spellbinding performance at the Billboard Music Awards, where they debuted their single ‘INVISIBLE’ as well as classics, ‘Notorious’ and ‘Hungry Like The Wolf,’
FUTURE PAST will be available on all digital platforms, as well as in a variety of physical formats: standard CD, cassette, a limited edition deluxe hardback book CD featuring three additional tracks, and colored vinyl. It will also be available in immersive Sony 360 Reality Audio on Amazon Music HD, TIDAL HiFi, and Deezer HiFi.